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What's an ORYX?

The Oryx is an Antelope; powerful yet graceful in motion with a gentle arc to their horns - like a great story.


Sadly some species of Oryx are in danger of extinction - like fine craftsmanship.


But it's not over yet, some passionate people are working hard to keep them alive.

Oryx is a production company that chases virtuosity - gracefully.
We're thinkers and makers of stuff: the audible and visual, not the tactile
or chemosensory - like watching a leaping Oryx distant enough to hear but not smell.

We don't stink. In fact, if you ask around, all of our Creatives have a damn good
reputation for bathing and delivering world-class commercial and editorial
stories through video, design, photography and sound.

At the Oryx heart is a well-groomed visual professionals - Bruce DeBoer - who has

accumulated 35+ years of experience extracting the great from good.

In fact, we prefer great. Great means the final project is a story that's efficient, compelling, well crafted, and emotionally linked to your brand - something that will not soon go extinct.


Great means that the company we keep are highly capable professionals
who still have fun but know when it's time to go heads down with horns out

Furthermore, we all know what a great story is because we've lived long enough
to have some of our own.



ORYX is a herd of virtuoso talent — thoroughly tested professional artists and masters in their fields who are committed to excellence in digital filmmaking and brand story building for businesses.

Oryx is a creative fulfillment team who knows branding. We consult with you, create, produce and make visual stories. We do the whole thing or help your team be better at finding a way to relate to your audience.

Oryx tames projects from beginning to end or from points in-between through to completion or hand-off. We are champions and collaborators.

The FIRST CALL list is our network resource; those who we rely on and guarantee to be among the best you’ll find in the southeast. 

If you’re looking for still photography, visit here:

Kat Dalager

SPR Therapeutics, Inc.

Bruce is a "sure thing" photographer. Regardless of the photographic challenge, somehow he makes it all come together. His even temperament in the crazy world of advertising makes him a real pleasure to work with.

Scott Scaggs

Avenir Bold Agency

Bruce is every bit the consummate professional, well-versed in just about every aspect of production. But he also has the more elusive quality of great taste—and that’s what makes him such a strong partner when bringing ideas to life.

Domenick Rella

Engine Brand Makers

"No pun intended, but when it comes to photography, Bruce thinks big picture. He is constantly thinking beyond the shot at hand, making sure that he is helping to communicate a story. A story with, yes, beautiful composition, lighting and color, but more important, emotion. That’s what Bruce brings to a shoot. That’s what lifts Bruce above other photographers."

Sometimes we like to brag.



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