What's an ORYX?
The Oryx is an Antelope; powerful yet graceful in motion with a gentle arc to their horns - like a great story.
Sadly some species of Oryx are in danger of extinction - like fine craftsmanship.
But it's not over yet, some passionate people are working hard to keep them alive.
Oryx is a production company that chases virtuosity - gracefully.
We're thinkers and makers of stuff: the audible and visual, not the tactile
or chemosensory - like watching a leaping Oryx distant enough to hear but not smell.
We don't stink. In fact, if you ask around, all of our Creatives have a damn good
reputation for bathing and delivering world-class commercial and editorial
stories through video, design, photography and sound.
At the Oryx heart is a well-groomed visual professionals - Bruce DeBoer - who has
accumulated 35+ years of experience extracting the great from good.
In fact, we prefer great. Great means the final project is a story that's efficient, compelling, well crafted, and emotionally linked to your brand - something that will not soon go extinct.
Great means that the company we keep are highly capable professionals
who still have fun but know when it's time to go heads down with horns out
Furthermore, we all know what a great story is because we've lived long enough
to have some of our own.
ORYX is a herd of virtuoso talent — thoroughly tested professional artists and masters in their fields who are committed to excellence in digital filmmaking and brand story building for businesses.
Oryx is a creative fulfillment team who knows branding. We consult with you, create, produce and make visual stories. We do the whole thing or help your team be better at finding a way to relate to your audience.
Oryx tames projects from beginning to end or from points in-between through to completion or hand-off. We are champions and collaborators.
The FIRST CALL list is our network resource; those who we rely on and guarantee to be among the best you’ll find in the southeast.
If you’re looking for still photography, visit here: DeBoerWorks.com
Video + Still Production
Oryx makes short form videos for business. You can see some results on the work page. If you're ready to go, we're cool with that; skip the rest and go to the contact page. Yet, you should know we start with an insight, wrap it in a story, keep it authentic, make it personal, then subtract cliches all before we start filming. Simple. Clean. Memorable. Engaging.
Visit DeBoerWorks for Still Photography.
Editing + Music
Editing makes the story; four of the hardest words to get right. The digital bulk wrestled to the matt at shoot's wrap is transformed only through the experience to know what to leave out. Perhaps it's keeping the viewer on the edge of understanding leading to a payoff, or maybe offering an intimate emotional connection, but it's always about moving the viewer forward eager for the next frame. Editing is a filter through which stories are squeezed to eliminate impurities.
Insight + Storytelling
Insight is hidden truth. Turning a truth into an emotionally authentic story will help viewers come to your conclusion on their own. To quote Maya Angelou: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” More importantly, people will forget your message if all you do is talk at them.
Experience; there's no substitute; Forty five years professionally has turned Bruce DeBoer into a keen listening, insightful, aesthetically crafty, flexibly innovative, peripheral visionarie. We form the type of team we'd want sharing a fox hole if we could have us; and if we had a fox hole - which we don't.
Consulting may include Creative Direction for in-house video teams, helping companies build an in-house video group, or finding those insights necessary for your brand story.
SPR Therapeutics, Inc.
Bruce is a "sure thing" photographer. Regardless of the photographic challenge, somehow he makes it all come together. His even temperament in the crazy world of advertising makes him a real pleasure to work with.
Avenir Bold Agency
Bruce is every bit the consummate professional, well-versed in just about every aspect of production. But he also has the more elusive quality of great taste—and that’s what makes him such a strong partner when bringing ideas to life.
Engine Brand Makers
"No pun intended, but when it comes to photography, Bruce thinks big picture. He is constantly thinking beyond the shot at hand, making sure that he is helping to communicate a story. A story with, yes, beautiful composition, lighting and color, but more important, emotion. That’s what Bruce brings to a shoot. That’s what lifts Bruce above other photographers."