Bruce has over 40 years experience directing people, managing brands, and creating visual stories through photography and digital filmmaking. He's tossed out more awards to conserve space than most photographers win. 

After discovering photography at 12, Bruce went on to a BS in Advertising Photography at Rochester Institute of Technology. He’s worked in Boston, Kansas City, Chicago and Raleigh, NC., logged time at Hallmark Cards, Erickson Productions, as a founding partner at Stone Soup Productions, Synthesis Creative, Torque, Ltd., and – currently – his own Oryx Creatives and DeBoerWorks Photographic Productions. He's been a corporate manager, marketing design director, advertising account executive, writer, creative consultant, but most notably, a respected photographer and video director. 

Bruce’s photography has added to the marketing plans of Audi, Harley Davidson, Healthy Choice, Anheuser-Busch, Crain’s Chicago Business, Shell Motor Club, Amoco, Couples Resorts Jamaica, MGM Las Vegas, Norwegian Cruise Lines, The Cliffs Properties, Giro Sport Designs, Erickson Stock, Brookfield Properties and Duke Health Systems.

Bruce’s name appears on National and Regional Addy Awards, One Show Awards, NY Festivals Gold awards, and was a National Kelly Award Finalist. He’s been published in Communication Arts, Graphis Design and Photo Annuals, Print Magazine Annuals, AIGA Annuals, and written up in Graphis Journal, Ad Week and Ad Age. Bruce has been included in Lurzer's Archive 200 Best Ad Photographers Worldwide collection since 2014 and won 2 Platinum, 4 Golds and 4 Silver awards in the Graphis Photo Annuals 2020, 2021 and 2022. Follow this link to his profile interview as a Graphis Master.

Specialties: Professional photographer, digital filmmaker, producer, director, creative lead, guitarist, artist, creativity blogger, idea writer, advertising veteran with specialties in - People, Lifestyle, Portrait, Advertising, Editorial, Fashion, Corporate, Annual Reports.